Services
Gateway Military offers Business Development Services that include: Comprehensive relationship management at all levels, corporate & public relation events, Category Management Services, Trade Planning Services, Shelf Management Services, Store Management Services and more.
  • Comprehensive analysis at UPC level
  • Performance measurement/analysis
  • Category top lines & summaries prepared
  • UPC “GEO” optimization
  • Category reviews
  • UPC optimization / recommendations
  • Distribution opportunities managed/identified
             ACV% managed at UPC level
             New items, line extensions, replacement items
  • Analyze share of shelf
  • Competitive analysis & activity
  • Post Analysis of events
Trade planning Trade Actualization
  • Quarterly Business Planning & Review with ALL Manufacturer-Suppliers
  • Promotional program development and implementation
  • Prepare “go to market plan” - Quarterly, Semi annually or Annually
  • Franchise maximized via agreed to sales objectives
  • Comprehensive, fact based, goal-orientated
  • Plan measured monthly
  • Adjust to achieve goals
  • Blend manufacturer & customers shelf tactics
  • New item positioning
  • Fair share of shelf / space allocation
  • UPC relocation
  • Customized to store level
  • Broker Management and Scorecarding
  • Store coverage around the globe
  • Dedicated “live” contact with every customer, every week
  • Field communications & directives executing marketing plan
             Promotional display compliance
             Shipper execution / performance
             Special orders form the “field”
  • ACV% Distribution Management
             Penetration reports by manufacturer
             Gap reports / NIS by brand/category
             Speed to shelf audits
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