BUSINESS MANAGEMENT2017-12-25T06:52:47+00:00


Business Management

Gateway Military undertakes a number of approaches to gain sales thrust on all brands that we purchase. Category Management, Trade Planning, Shelf Management, and Store Management techniques are woven into the fabric of a comprehensive relationship throughout all levels of the military customer. Understanding and anticipating the needs of the military customer and preparing for it are important, but key relationships still prevails.

Category Management Services:

★ Brand and UPC performance analysis
★ UPC insights and recommendations
★ Share of shelf metrics
★ Category top lines & summaries
★ UPC GEO optimization
★ Category reviews
★ Distribution opportunities managed/identified
★ Competitive analysis & activity
★ Post Analysis of trade events

Trade Planning Services:

★ Quarterly Supplier Business Planning & Review
★ Promotional program development and implementation
★ Prepare go to market plan – Quarterly, Semiannually or Annually
★ Franchise maximized via agreed on sales objectives
★ Comprehensive, fact based, goal-orientated
★ Measured monthly
★ Adjusted to achieve goals

Shelf Management Services:

★ Blend manufacturer & customers shelf tactics
★ New item positioning
★ Fair share of shelf / space allocation UPC relocation
★ Customized to store level

Store Management Services:

★ World-Wide boots on the ground
★ Dedicated live contact with every customer
★ Field communications & directives executing marketing plan
★ Performance Audits:
★ Promotional display compliance
★ Shipper execution / performance
★ Point of Sales Distribution Management
★ Penetration reports by manufacturer
★ NIS by brand/category
★ Speed to shelf audits